The internet has completely changed the music industry and as a producer you have to create your own path and not rely on gatekeepers. Our next guest, BankRollGotIt did exactly that. The producer group is comprised of brothers Joel and Taylor Banks (hence their producer name) and created their own path to making a living off of music.

Joel had been producing since he was in school and after his old producer group fell apart him and his brother decided to create a group together. After all, if you can’t trust family who can you trust. They both had day jobs in the Bay Area and they learned a valuable lesson from doing sales: you must provide value first. They started booking studios for the weekend around conference and festivals where rappers would show up and DM them offering a free session.

Eventually, they had a big break when Asian Doll took them up on their offer for free studio time and they got placements on her first project after she signed to a label. Despite the success they kept building they stayed in their day jobs working day and night until they were losing money because of all the opportunities in music.