Is there anything more foundational to the hospitality industry than booze? Wether it's selling drinks to customers or grabbing drinks with co-workers, the social dynamics of the restaurant industry revolve around booze. Or at least they did...

The data is clear: people are drinking less. Today I chat with author Julia Bainbridge about the sobriety movement and what it means for both restaurants and cocktail culture.

For more on Julia and her work visit https://juliabainbridge.com

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