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Measuring Profitability on Online Marketplaces | Nicole Reich

Sellernomics
Sellernomics
Episode • Jul 14, 2022 • 35m

Nicole Reich of Retail Bloom talks about Measuring Profitability on Online Marketplaces. Nicole Reich will also talk about: Why are brands paying attention to profitability more so today than ever before? What changes have happened in the Amazon ecosystem that has led to profitability pressures? What inputs should I consider when doing a profitability analysis? What is the process for doing the analysis? Does it differ by 1P vs. 3P? What should I consider as “red flags” while going through this analysis? What are potential action items based on this analysis?.

About Nicole Reich of Retail Bloom

Nicole Reich is the Co-founder and VP of Sales and Marketing at Retail Bloom. Launched in 2015, Retail Bloom stemmed from a multi-channel retail business founded in 1955. Retail Bloom is a third-party, all-inclusive marketplace service provider that helps brands, retailers, and distributors drive sales on eCommerce marketplaces like Amazon, Walmart, and eBay. Beginning as a retailer and still acting as one today, we mastered the Amazon marketplace by experimenting with our own brands and products first. After experiencing significant growth of our own ecommerce marketplace presence, we knew we had an exceptional opportunity to provide what we had learned and help other brands grow and succeed. Starting off in the same shoes as our clients, we understand the trials and tribulations that come along with marketplace selling. Our team aims to build brand exposure, align brand marketing strategies, and strengthen integrity to ensure your brand vision will flourish. Today, Retail Bloom manages over 80 brands, and we are in the top 1% of sellers on Amazon. Our mission is to nurture our channel partners’ strategy through innovation and give brands an evolutionary advantage in the marketplace jungle. 

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