On this week's episode Mac welcomes Will Stern from Cllct to the podcast. In case you aren't aware, Cllct is a news site that's positioned itself as the premier collectible media site — by collectors for collectors.
During the episode we hear Will's story, how he linked up with Darren Rovell, how Cllct came together, and:
- covering the hobby much like how other outlets, like ESPN, would cover sports.
- going beyond typical transactional hobby content to uncover the stories behind the cards and collectors
- the importance of story telling as it relates to the value of a collectible
- Starting his collector journey while working at Rally
- expanding his collection outside cards into video games and other sports memorabilia
- broader hobby trends
- making the hobby more relatable to people outside the hobby
- The vision of Cllct and what to expect in the next year
You can follow Will and Cllct's journey through the link below:
Will Stern on IG
Cllct on IG
Follow Mac and Stock on Instagram
Mac_cardcollection
Stockn_trade
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