Welcome to Season 12 Episode 36 of the ParentingAces Podcast, a proud member of the Tennis Channel Podcast Network. In this week's podcast, Lisa is joined by Zach Decker, Chief Marketing Officer of KT Tape.

Zach grew up in Boulder, CO with a passion for sports and wellness. He is an avid mountain biker and father of two very active kids. As a result of his interest in physical activity and sports, his role at KT was a no-brainer.

In case you're not familiar with the KT brand, it is the leading kinesiology tape brand in the nation. What is kinesiology tape? It is a product used by health care professionals to prevent and treat muscle and tendon injuries and pain such as a strained hamstring or a sore knee. If you watch professional sports of any kind, you have likely seen the colorful tape on athletes' arms or thighs to help them continue playing while preventing further injury.

KT has just launched its first mobile app, providing users with clear instructions on how, when, and why to use KT Tape. Based on consumer feedback, KT realized many people lacked confidence in applying KT Tape without professional guidance. The app, designed with input from KT's Sports Medicine Advisory Panel, offers instructional videos to help users understand the benefits, use cases, and proper application of KT tape. You can download the app for free on the App Store and Play Store.

They are also launching several new products in the coming months and recently launched the KT PRO Oxygen, the first kinesiology tape to feature CELLIANT® Infrared Technology from Hologenix. Printed on the tape’s surface, CELLIANT® mineral powder converts body heat into full-spectrum infrared energy. This delivers enhanced cellular oxygenation, bringing more oxygen to the cells and increasing local circulation.

For the full lineup of KT products, be sure to visit their website at https://www.kttape.com/. You can also find them on Instagram at https://instagram.com/kttape and Facebook at https://facebook.com/kttape.

Zach has set up a special discount for the ParentingAces community which gives you 40% off your purchase of KT Tape Pro Oxygen or Pro Extreme tape through the end of 2023. Go to https://www.kttape.com/discount/ACES?utm_source=podcast&utm_medium=Referral&utm_id=parenting-aces and enter the code ACES at checkout to take advantage of this generous savings!

If you’re so inclined, please share this – and all our episodes! – with your tennis community. You can subscribe to the podcast on iTunes or via your favorite podcast app. If you haven’t already, be sure to become a Member of ParentingAces by visiting https://parentingaces.com/membership-join. And check out our logo’d merch as well as our a la carte personal consultations in our online shop (Premium Members received FREE SHIPPING every day!). To support ParentingAces' work with a financial donation of any size via PayPal, click here.

CREDITS

Intro & Outro Music: Morgan Stone aka STØNE

Audio & Video Editing: Lisa Stone

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