avatar

How Two Strangers Partnered to Sell $1mm in Jerky

The Unofficial Shopify Podcast
The Unofficial Shopify Podcast
Episode • Feb 2, 2021 • 56m

After leaving his 20-year engineering career to become a local marketing consultant, Dustin Riechman discovered a jerky so good that he decided to pitch a relative stranger on a business partnership that resulted in $1mm in sales in two years.

  • The mindset that gave him the confidence to quit his job
  • Keys to building realtionships with potential business partners
  • How they launched with grassroots marketing efforts
  • How having parallel local and national strategies worked well
  • The power of podcast appearances (and how it got their products into WalMart)

Show Links

Sponsors

Never miss an episode

Help the show

What's Kurt up to?