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• Exclusive: A lawyer acting on behalf of Canadian broadcaster Radio-Canada is threatening podcast apps that use its podcast feeds. Our investigation today discovers that in the overly-broad legal threat, the lawyer is confused about how podcasting works, and even who his client actually is.
• Host-read ad marketplace Gumball has launched contextually-relevant “adaptive ads”. The tool “considers the similarities between a show’s audience and brand’s target buyer, the specifics of the brand’s ad copy, and the content and tone of a particular episode, to create a script that captures the brand’s requirements while thematically matching the podcast episode it’s being inserted into.”
• “It’s time for the advertising industry to stop thinking in silos and start thinking in moments.“ - Writing in Podnews, Kym Treasure, founder and CEO of Audacia Audio, suggests that brands should embrace a cross-channel strategy that follows listener behaviour.

> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.

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