Ep.148 I Deciding to be a Freak: How Flaunting Weakness Captivates Customers with David Rendall
Are you scared to appear too “out there” in your branding? Are you worried that standing out will make you appear gimmicky? Are you hiding from your authentic self, afraid you’ll turn people off? In trying to appeal to everybody, you’ll appeal to nobody.
David Rendall, author of The Freak Factor, recommends flaunting flaws instead of denying them in a world where we’re trained to “fix” our weaknesses.
KEY TOPICS
Being memorable to attract attention and opportunities.
Be cautious of unsolicited advice and consider the source before accepting it.
Attracting the right audience and repel the wrong audience by being authentic.
Pre-deciding, rather than making impulsive choices in the moment.
CHAPTERS
00:00 Mission of Decidedly
00:52 Getting Kicked Out of Class
04:15 Rebellious Qualities
05:59 Introduction of David Rendall
06:29 Standing Out Amongst Competition
10:37 Being Memorable
12:04 Challenging Societal Norms
15:40 Unsolicited Advice
16:03 The Dunning-Kruger Effect
20:12 Balancing Advice
24:59 Highlighting Opportunities
28:18 Navigating Conformity
31:02 Boring Societal Norms
32:02 Standing Out
33:26 Attracting the Right Audience
34:21 Losing to Everybody Else
35:17 Appealing to the Right People
39:24 Finding Your Audience
44:20 Applying Strengths and Weaknesses
56:44 Decision-Making Tip
1:01:49 Key Takeaways
1:03:21 Producer Closing
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Thank you to Shelby Peterson of Transcend Media for editing and post-production of the Decidedly podcast.
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CONNECT WITH DAVID RENDALL
Website: https://www.drendall.com/
The Imperfectionist Podcast: https://open.spotify.com/show/7cf0cVGNNzBxNfNoKIAHv7
Facebook: https://www.facebook.com/daverendall
Twitter: https://twitter.com/daverendall
LinkedIn: https://www.linkedin.com/in/daverendall/
Instagram: https://www.instagram.com/giantfreakinpink/
YouTube: https://www.youtube.com/c/DavidRendallSpeaks
Amplifi Test: http://amplifitest.com/
Dave Rendall is an acclaimed public speaker and bestselling author of "Freak Factor.” He challenges conventional leadership wisdom by advocating that we should flaunt our weaknesses to discover our unique strengths.
He is the author of four books:
- Pink Goldfish: Defy Normal, Exploit Imperfection and Captivate Your Customers
- The Four Factors of
Effective Leadership
- The Freak Factor: Discovering Uniqueness by
Flaunting Weakness
- The Freak Factor for Kids: The Weirdest and Weakest Children Make the Best Adults