Jonathan Salem Baskin, Author, Speaker and Chief Heretic

Branding in a Post-Branded World

If we truly want to realize marketing ROI, we need: (1) a new definition for brands, and (2) novel approaches to delivering them. The old approaches simply don’t work, no matter how expertly and creatively they’re repurposed; we live in a post-branded world, and our plans for 2010+ should reflect this new reality.