Editor at large Eoin Connolly sees out 50MM 2020 alongside SponsorPulse's global lead Adam Mitchell as the two assess the World's 50 Most Marketable Properties.

 

With soccer dominating the standings, Eoin and Adam discuss the sport's success in this field, as well as exploring other notable results and SponsorPulse's formula, the Opportunity Score, which provides a universal currency for measuring thousands of properties globally. 



Music: Surf Inspector by Kevin MacLeod

Link: https://incompetech.filmmusic.io/song/4447-surf-inspector

License: http://creativecommons.org/licenses/by/4.0/