Dorie's latest book is called Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, and it is the perfect companion to anyone trying to build a personal brand, an authority website, or an audience-based business. This episode is a little different from other Side Hustle Show episodes because we actually don't talk much about Dorie's personal story or experience at all, but rather dive into the research and examples that went into Stand Out. Listen in to learn how you can generate your next killer idea, get people to pay attention to you, and find a way to monetize it.