Salespeople frequently find themselves stuck with a single contact in a buying company, unable to engage departments necessary to a successful close, locked at a standstill. In today’s episode, John Kaplan explains how to multi-thread in a way that enlarges a company-wide understanding of the gravity and relevance of a technical issue and convinces all people involved of their responsibility and capability to work toward a successful solution.
Here are some additional resources:
Visit Ascender, a platform designed solely for salespeople who own a quota. If you enjoy the Audible-Ready Sales Podcast, Ascender is perfect for you! We put out content every day with insights to help you level up in your sales career.
Check out the platform here: https://my.ascender.co/Ascender/
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Here are some additional resources:
- Get MEDDICC Certified on Ascender!
- Creating a Compelling Business Case | Ascender Course
- Getting to the Economic Buyer | Ascender Course
- Changing Your Approach with Procurement | Ascender Course
- The Importance of Multi-Threaded Selling | Ascender Article
- Sell Solutions, Not Products | Ascender Article
- Getting to “We Need to Fix This Now” | Ascender Article
- Using Empathy in Your Sales Conversations | Ascender Article
- Expanding the Sales Conversation | Podcast
- Being Confident in Your Selling Process | Podcast
- Making the Case to the CFO | Podcast
Visit Ascender, a platform designed solely for salespeople who own a quota. If you enjoy the Audible-Ready Sales Podcast, Ascender is perfect for you! We put out content every day with insights to help you level up in your sales career.
Check out the platform here: https://my.ascender.co/Ascender/
Subscribe here: https://my.ascender.co/Ascender/PlanComparison
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