Episode 238 - How my YouTube Strategy Differs from other creators - How I made YouTube work for me, not the other way around

An Audio only podcast does have a home on YouTube despite the constant railings of "gurus" that preach to podcasters that (in their words) "Fake videos do not belong on YouTube" To these "gurus", a fake video is anything that is not a video.

What is your YouTube strategy for your podcast? Do you have a strategy? Mine differs from others in this space based on one simple statement - I do not work for YouTube, YouTube works for me!

YouTube is great for your podcast as a backup drive, as a legacy for your content, the ease of connection is simple, searchability is strong to be found, accessibility is ever present with closed captioning and transcripts for free and non-video versions of an audio cast will work for many including marathon true crime podcasters - you don't need to make a movie of your episodes - you have a space on YouTube for your audio only content.

If you come across anyone in podcasting that tells you that a free platform should never be trusted because free is a bad business plan - then kindly ask them if they have a Facebook account, or Instagram, or LinkedIn or TikTok - those are all free plans and seem to do suprisingly well as a free platform.

What is your YouTube strategy?

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