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In this week’s episode, we dive into the Mikayla Nogueira mascara-gate drama. We cover Mikayla’s sponsored video that sent TikTok into a frenzy, the backlash she’s been receiving, the beauty community’s response to this scandal, and three different perspectives on the situation– that of creators, consumers, and advertisers.

Timestamps:

11:15 TikTok users claim to find mould in viral Kosas Revealer Concealers

25:18 ChatGPT & what it means for the influencer economy 

37:27 MrBeast cops backlash for video “curing” 1000 people of blindness

44:47 Julia Fox apologises for misunderstanding TikTok slang for mascara

50:16 Mikayla Nogueria mascara-gate: Different beauty community, same drama

Resources:

https://centennialbeauty.com/tiktok-users-claim-mold-in-kosas-revealer-concealer/

https://centennialbeauty.com/what-is-chatgpt-how-will-ai-impact-the-influencer-economy/ 

https://nypost.com/2023/01/27/buzzfeed-stock-surges-on-plan-to-use-chatgpt-parent-openai-to-create-online-content/

https://centennialbeauty.com/mrbeast-backlash-video-curing-blindness-1000-people/

https://centennialbeauty.com/julia-fox-apologises-after-misunderstanding-tiktok-slang-for-mascara/

https://centennialbeauty.com/mikayla-nogueira-accused-wearing-false-eyelashes-loreal-telescopic-lift-mascara-tiktok-review-fake/

https://centennialbeauty.com/jeffree-star-returns-to-review-loreal-mascara-amid-mikayla-nogueira-review-scandal/ 

https://www.youtube.com/watch?v=4G70_yKY2ag&ab_channel=JenLuv

https://www.youtube.com/watch?v=xgfUw-fqPww&ab_channel=SmokeyGlow