Kristin Kurth, author, professor, and co-founder of Equibrand consulting, shares what upstream marketing is and why it is the key to competitive advantage.  Learn the difference between upstream and downstream marketing and how implementing the principles of upstream marketing correctly and at the right time can impact any business's health, growth, and success. 

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Business Owners Radio is a podcast that brings you insights, inspiration, and actionable advice from successful entrepreneurs and business experts. Hosted by Shye Gilad and Craig Moen, our show aims to help you grow your business and achieve your goals. Join us every week for new episodes packed with valuable tips and resources.

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