avatar

The Omnichannel Approach at Discount Tire

Auto Remarketing Podcast
Auto Remarketing Podcast
Episode • Aug 31, 2020 • 11m
Mike Bolland, director of omnichannel customer insights and experience at Discount Tire, discusses the "touch-less experience" the company has adopted in response to COVID-19 and its applications in other industries. Bolland also discusses the omnichannel, end-to-end approach to the business, how Discount Tire gathers consumer feedback and more.