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268 | Keeping It Real: Crafting a Brand That Feels Right | with Preston Rutherford

Honest Ecommerce
Honest Ecommerce
Episode • Mar 11, 2024 • 29m

Preston Rutherford is the Cofounder of Chubbies Shorts, which was acquired for 9-figures and is now part Solo Brands, a public company.

He is also the Cofounder of Loop Returns, the top Shopify Returns & Exchanges Platform.

Preston is an expert in Marketing, Growth, Brand, E-commerce, CRO, Data, Acquisition, and Retention. He’s also a dabbler in private equity, enterprise fintech software, and real estate development.

In This Conversation We Discuss:

  • [00:46] Intro
  • [01:32] Bringing retro & fun clothing back 
  • [03:30] Filling a gap in the market
  • [04:24] Harnessing founders' individual skill sets
  • [05:33] Assessing markers for full-time transition
  • [06:35] Using personal interactions promote Your brand
  • [08:19] Sparking genuine interest for the brand
  • [09:21] Recognizing external validation
  • [10:03] Creating a genuine brand image using UGC
  • [11:32]  Staying true to vision amidst skepticism
  • [12:45] Episode sponsors
  • [16:58] Establishing brand presence through content
  • [18:59] Nurturing founder relationships & customer trust
  • [20:05] Building a positive association with customers
  • [20:53] Turning rough returns into smooth solutions
  • [22:31] Transforming Ecommerce solution ideas into action
  • [24:21] Solving problems without other expectations
  • [26:25]  Helping entrepreneurs navigate brand building

Resources:

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