On this episode of the #LongIndia series, we are pleased to have with us  Shri. NK Chaudhary ji, who is the Chairman & MD of Jaipur Rugs.  Jaipur Rugs is one of India's biggest manufacturers of hand-knotted  rugs. The company's operations span across 600 villages in India, with  the product being distributed to over 40 countries. The company manages  around 40,000 artisans.    He is often held up as a prime example of social entrepreneurship; one  of the main focuses of this episode. We also delved into his life's work  as the leader of Jaipur Rugs, hoping to pick up on some of the lessons  he received from the University of Hard Rocks of Life.   In this insightful episode, we explored the unique challenges that come  with solving for last-mile connectivity. We also delved into the founder  mentality, balancing talent management and optimization for profits,  and how to scale social enterprises.