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• In the US, podcasts are the most trusted media source for registered voters - beating newspapers, TV, AM/FM radio or social media. That’s according to new research from Voxtopica - which also says that 63% of registered voters say that podcasts change their opinions on issues or topics in the news. Nearly half of all registered voters in the US listen to podcasts each week.
• YouTube announced a new “hype” function to help boost videos from new creators, and earn them revenue as well. The gamification feature has been on beta test in Brazil, Taiwan and Turkey. We suspect it’ll work just fine for podcasts consumed within YouTube as well.
• Headliner is now able to automatically post podcast videos to Threads and X, the company has announced. That means that all social media services are now covered by the service.

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