Modern marketing efficiency with Dan Radu

Welcome to the CanadianSME Small Business Podcast, where we uncover insights to empower Canada’s small business landscape! Today, we’re diving into the dynamic world of digital marketing and exploring how small businesses can harness technology to boost efficiency and elevate their strategies.

Joining us Dan Radu, Founder and CEO of Macro, a global marketing agency specializing in scalable marketing operations. With over a decade of experience, Dan has transformed marketing teams into powerhouse operations, gaining industry-wide recognition, including the Best Professional Services award in 2020.

Key Highlights:

• Digital Marketing Efficiency: How to leverage tools and technology for smarter, scalable marketing operations.
• Global Strategy for Small Business: Tips on applying international strategies to local markets for maximum impact.
• Macro’s Approach: What sets Macro apart in marketing solutions tailored to business growth.
• Future of Digital Marketing: Emerging trends and how businesses can prepare for the next big shift.

Thank you, Dan, for sharing your expertise. A special thank you to our partners—RBC, UPS, Xero, Constant Contact, and IHG Hotels & Resorts—for supporting this episode. For more resources, check out the links below:

• RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.html
  UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA
  Constant Contact: https://www.constantcontact.com/landing1/new-marketer?utm_campaign=canadiansme&utm_medium=sponsorlogo&utm_source=brand
  IHG Hotels and Resorts: https://businessedge.ihg.com/s/registration?language=en_US&CanSME
  Google: https://www.google.ca/

For more expert insights, subscribe to the CanadianSME Small Business Magazine at www.canadiansme.ca. Join us next time for more strategies to help your business thrive!