Welcome back to The Academy of Imperfection - a conversational lecture series that features guest lecturers talking with students Hugh, Ryan, Josh and you about different areas of imperfection. Today, designer, author and teacher, James Victore talks about CREATIVITY.

Before writing his brilliant 2019 book ‘Feck Perfuction: Dangerous Ideas on the Business of Creativity’, James created commerical work for Moet & Chandon, Time magazine and Yohji Yamamoto and has had his work exhibited in Nwe York’s MoMA and The Louvre in Paris. Oh... AND HE’S WON AN EMMY.

James is verrrrry passionate and hence there’s a language warning on this ep.

For more James Victore stuff, please visit him on his website jamesvictore.com or on Instagram @jamesvictore.