Daniele Catalanotto and Guy Martin discuss principle number four from the Service Design Principles 1-100 book, written by Daniele.

• 00:00 Open
• 00:05 Intro
• 00:43 Why it’s important to zoom out a little.
• 02:17 Open up potential new revenue opportunities
• 03:06 You don’t have to deliver everything, you can refer and recommend others
• 05:39 It’s an act of love
• 08:09 Outro