avatar

MullenLowe Group's Alex Leikikh: There are too many agencies

The Modern Retail Podcast
The Modern Retail Podcast
Episode • Oct 25, 2018 • 32m

The agency world is shrinking. Alex Leikikh, global CEO at MullenLowe Group, thinks there is an oversupply of agencies in the U.S. market. He believes that as more clients start to go in-house, there will be more mergers and more agencies will go out of business. MullenLowe Group is also a result of a merger that happened over three years ago. In our latest episode, Leikikh discusses management lessons he learned, the importance of bundling creative and media talent together and more.