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Michael Saylor’s company rebranded from MicroStrategy to Strategy. It’s part of a brand simplification, reflecting the company's focus and broad appeal. The press release describes its new name “Strategy” as a natural evolution of the company. This move emphasizes its strategic core. Additionally, the rebranding includes a new logo with a stylized "B". Which signifies the company's Bitcoin strategy. This solidifies its position as a Bitcoin Treasury Company. The primary color of the brand has also changed to orange. This symbolizes energy, intelligence, and Bitcoin. The company announced its rebranding on February 5, 2025.
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