In this episode of Industry Relations, Rob and Greg examine CoStar’s recent announcement that Homes.com will boost listings banned on Zillow. They discuss whether this strategy is aimed at consumers or brokers, and whether it signals a broader battle for power in the real estate portal space. They also explore the potential implications of a proposed Illinois bill that would require public listing access by law, and debate what government involvement could mean for MLSs, agents, and listing distribution.
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Links:
Homes.com will 'boost' listings that are banned on Zillow: Florance
Don't Bring a Knife to a Gun Fight
Key Takeaways
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Homes.com vs. Zillow – Discussion of CoStar’s strategy to position Homes.com as a portal that accepts listings excluded by Zillow and what it means for brokers.
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Do Consumers Use Multiple Portals? – Rob explores whether buyers actually use more than one or two listing sites, and what that means for listing visibility.
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Government Involvement in Listing Policy – Analysis of an Illinois bill proposing mandatory public access for listings and the role of Zillow and NAHREP in backing it.
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Public Utility Debate for MLSs – Exploration of whether MLSs could be redefined as public utilities under new regulations.
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Housing Affordability and Political Risks – Rob and Greg discuss how affordability pressures and political narratives could shift public perception of agents, landlords, and listing control.
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Shifting to a Buyer’s Market – Discussion of early signs that certain areas are flipping to buyer-favorable conditions and how that could affect pocket listings and strategy.
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Greg’s Website https://www.vendoralley.com/about-2/
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