Software, specifically software services, has been disrupting industries since the 50's. Marc Andreesen, the founder of Netscape, 10 years ago had a famous article in the WSJ titled "Why Software is Eating the World." Today, that has proven to be true, we experience the phenomenon as online software services that we interact with every day. Sendal software services solve unhealthy living environments by disrupting the current hardware centric approach to high-performance homes. We will be discussing how software services improve the general well-being of the home's occupants and simultaneously reduce the emissions footprint of housing. Sendal services deliver meaningful results; breathable air, energy & water conservation enabling general wellness and well-being of the occupants. We will be discussing how software services recruit both builder built-in tech and consumer tech to deliver highly functional high-performance homes that consumers will be willing to pay for.

4 Learning Objectives:
1. Define and gain agreement around how today's static approaches to the high-performance home lead to unhealthy homes while sub optimizing energy and water conservation.
2. Explore how software is uniquely capable of addressing dynamic living environments in the delivery of healthy homes while reducing emissions.
3. Discover how leveraging existing products and making them perform better with software services creates meaningful results for consumers.
4. Why consumers care and are willing to pay for these services.