Building a Better Employee Experience for Frontline Workers Through Mobile-First Technology with Hannah Bolte, Director of Marketing & Communications at Lozier Corporation
This episode features an interview with Hannah Bolte, Director of Marketing and Communications at Lozier Corporation. Starting as a print and television reporter, Hannah uses her journalism expertise to craft internal, external, and crisis communications strategies and content.
In this episode, Amanda and Hannah discuss Lozier’s mobile-first employee experience platform, reaching deskless workers, and intentional communications.
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"The bulk of our employees work in a manufacturing facility. They don't have email access and their jobs are in the plant, it's not sitting at a desk. We approached the intranet in finding an intranet that would work for us with a sense of, ‘We can't reach those employees right now,’ aside from all those things that you said, like a flier in the break room, providing information to supervisors to say at startup meetings. But, how do you engage them beyond their day-to-day? How do you make them feel like they're part of something bigger? How do you make them realize their impact on the company, on the community? So, mobile-first was a non-negotiable thing for us. We had to make sure that it was accessible by all of our employees at any point in time." – Hannah Bolte
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Episode Timestamps:
*(01:47): Hannah’s background
*(08:09): Segment: Story Time
*(09:13): Why Lozier created a mobile-first employee experience platform
*(11:58): Segment: Getting Tactical
*(12:27): Hannah explains the ins and outs of LozierLink
*(29:30): Segment: Ripped From The Headlines
*(32:49): Segment: Asking For a Friend
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Links:
Connect with Hannah on LinkedIn
Connect with Lozier Corporation on LinkedIn