#30: Canadian Tire on Sponsorship Tracking and Evaluation - Ashley Curran & Francis Dumais
My guests on this episode are:
Ashley Curran – Associate Vice President of Community Investment at Canadian Tire Corporation; She is responsible for driving corporate social responsibility programs which includes managing the brand and fundraising in support of Canadian Tire Jumpstart Charities.
And Francis Dumais – Partner & Co-Founder at Elevent – a leading sponsorship marketing agency that counts Canadian Tire Corporation among it’s blue chip clients.
We discuss their respective journeys and the people who inspired them along the way.
Ashley gives insights into how Canadian Tire responded to the pandemic.
We discuss how the need for social responsibility has changed the types of discussions CTC is having with their sponsorship properties… and the way CTC’s partnerships have had to be re-engineered.
We talk about how Canadian Tire used to measure and evaluate their sponsorships… think really big Excel files… and how some innovative software tools from Elevent – with really cool names – have dramatically improved that process.
Ashley and Francis share their thoughts on trends in sponsorship/partnership marketing.
We discuss our shared love for the Olympics and Canadian Tire’s inspirational Olympic campaigns.
And, as always, we wrap with professional development advice.
I hope you enjoy!
And for more episodes of the The Influencers of Sponsorship Marketing Podcast, follow me on LinkedIn, visit Apple Podcasts, Spotify, SoundCloud, YouTube… or check out https://rothrevenue.com
Ashley Curran – Associate Vice President of Community Investment at Canadian Tire Corporation; She is responsible for driving corporate social responsibility programs which includes managing the brand and fundraising in support of Canadian Tire Jumpstart Charities.
And Francis Dumais – Partner & Co-Founder at Elevent – a leading sponsorship marketing agency that counts Canadian Tire Corporation among it’s blue chip clients.
We discuss their respective journeys and the people who inspired them along the way.
Ashley gives insights into how Canadian Tire responded to the pandemic.
We discuss how the need for social responsibility has changed the types of discussions CTC is having with their sponsorship properties… and the way CTC’s partnerships have had to be re-engineered.
We talk about how Canadian Tire used to measure and evaluate their sponsorships… think really big Excel files… and how some innovative software tools from Elevent – with really cool names – have dramatically improved that process.
Ashley and Francis share their thoughts on trends in sponsorship/partnership marketing.
We discuss our shared love for the Olympics and Canadian Tire’s inspirational Olympic campaigns.
And, as always, we wrap with professional development advice.
I hope you enjoy!
And for more episodes of the The Influencers of Sponsorship Marketing Podcast, follow me on LinkedIn, visit Apple Podcasts, Spotify, SoundCloud, YouTube… or check out https://rothrevenue.com
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