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#24 - Building a Million-Dollar Jewelry Brand with Allison Claire

Farm to Future
Farm to Future
Episode • Jun 22, 2021 • 34m

When you first start your business, not everyone will believe in you. But that’s okay, because the only person that needs to believe in what you’re building — at least to start — is you. 

Allison Claire had a ton of doubters when she was starting her jewelry business - her dad, one of her first customers, and banks who denied her a loan. But it turns out, Allison had a perfect background for what she was doing. During her 8 years of working in university administration, Allison struggled to find a way to represent her alma mater at football games and fancy events without looking tacky in a hoodie. So she built Allison Claire, a jewelry brand that offers luxury collegiate pieces like gold necklaces and diamond earrings.

In just 5 years, Allison Claire has made almost $1 million in sales and over 1,000 orders — as a one-woman show! The brand is a licensed jeweler for 8 schools and counting, including the University of Washington, University of Arizona, and Virginia Tech. Today, Allison is here to tell the tale of how she dove head-first into a new industry, teaching herself jewelry design and manufacturing, and some of the sacrifices she had to make to build a million-dollar brand. 

Connect with Allison Claire
Website: https://www.allisonclaire.com 
Hearts Forever Collection: https://www.allisonclaire.com/collections/hearts-forever-by-homs 
Instagram: https://www.instagram.com/allisonclaireco/ 
Email: allison@allisonclaire.com 

Connect with Jane Z
Instagram: https://www.instagram.com/insideoutwithjane 
Website: www.insideoutwithjane.com 
Email: hello@insideoutwithjane.com 

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