Tom Brady vs. Conor McGregor: The Importance of Personal Brands

On this episode of Brand2Brand, Thomas and Veronica explore the significance of understanding your personal brand by taking a look at these two heavy hitters. Tom Brady and Conor McGregor have built empires on their public personas. What happens when they break character?

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.