Content creator and influencer Ted Bauer joins us to talk about email blasts and other news releases during the pandemic and why some fall flat with generic communication or blatant sales "slimy-ness." We also discuss how the crisis provides an opportunity for businesses to demonstrate real leadership with relevant, helpful, and reassuring messaging and forge a new kind of relationship with their customers. Don't miss this episode. It could make a difference in your world.

Ted Bauer on LinkedIn:
https://www.linkedin.com/in/tedbauer2003/

Follow Ted on Twitter:
@tedbauer2003

His blog:
http://thecontextofthings.com/

Thoughts? Comments? Potshots? Contact the show at:
https://www.discreetguide.com/

Follow the host on Twitter:
@DiscreetGuide

The host on LinkedIn:
https://www.linkedin.com/in/jenniferkcrittenden/