#303: How to Simultaneously Grow Your Boutique & Personal Brand
Mallory Fitzsimmons, a former influencer turned boutique owner, goes over influencer marketing and the systems and roles your team needs to scale to 7 figures. She also goes over topics such as analyzing Instagram data, how she scaled her team and the secret to keeping your customers coming back. We won't lie, this episode is filled with GOLD! Bring along your notebook and get ready to take some notes!
Episode Run-Down :
- 00:4:05 Backstory on Being an Influencer
- 00:14:00 What Makes Your Audience Tick
- 00:17:25 Team Roles
- 00:20:40 Working with Influencers
- 00:29:15 Email Flows & Building Conversion
- 00:31:18 What Helped Me Scale
- 00:36:16 Lightning Round
Links:
Activity