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308 | Organic Gifting: Build Authentic Brand Partnerships | with Breanna Greenberg

Honest Ecommerce
Honest Ecommerce
Episode • Dec 16, 2024 • 25m

Breanna is an innovation-obsessed executive with 14 years of experience in digital marketing, social media and leadership. She is an expert in pioneering impactful brand strategies with an affinity for the latest developments in beauty and e-commerce. 

Through her expertise and stewardship of high-performing teams, she has spearheaded the launch of countless SKUs and propelled growing D2C brands to triple-digit success. Breanna thrives in the ever-changing landscape of digital marketing in the CPG industry. 

Her career began as one of the first Social Media Managers working for celebrities & the hospitality industry. She has spent the last decade in the beauty industry working for Henkel, Toni&Guy, Em Cosmetics and CAA's beauty incubator. 

She is currently StratiaSkin.com's VP of Marketing.

In This Conversation We Discuss:

  • [00:42] Intro
  • [01:51] Shifting from agency to beauty brand leadership
  • [02:23] Scaling from a side hustle to a major brand
  • [03:19] Purpose-driven marketing with a scientific approach
  • [04:18] Strategizing a brand refresh and repackaging
  • [05:56] Embracing a science-driven, anti-marketing role
  • [06:43] Transitioning from partnerships to in-house sales
  • [07:32] Launching products with influencer events
  • [08:40] Capitalizing on TikTok for customer acquisition
  • [09:57] Episode sponsors: StoreTester and Intelligems
  • [13:09] Building genuine relationships via organic gifting
  • [15:24] Targeting influencers for better marketing results
  • [16:35] Communicating effectively with TikTok influencers
  • [17:09] Starting small but growing quickly with influencers
  • [18:21] Strategic gifting to test products and engage
  • [20:06] Focusing on TikTok content to build organic growth
  • [21:40] Growing a TikTok following to build credibility
  • [22:40] Driving revenue via regular TikTok live sessions
  • [24:06] Stratia: healthy skin, backed by science

Resources:

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