Look over the shoulder of fellow IEDA member Bret Creech to see some simple tools and ideas he uses to widen his prospect net and make it easier for equipment buyers to find and communicate with him. He’s got a funky business name – Mr. Machinaria­– and his business card reflects a daredevil level of creative branding.

Early in his career, Creech worked for two different Cat dealers’ used equipment departments. He also spent about six years in South America, which has played nicely into defining some of his niche target audience today. He quickly adopted a mindset of capturing every contact and keeping in front of prospects digitally on a regular basis. You’ll hear how and why he segments his list, too.  

Savvy and strategic, he shares his tactics and preferences for selling equipment using social media and selling his brand with email marketing, plus some website tips.  And if you want his help, you’ll also find out about his consulting work with dealers.