In this week's episode, we got the chance to talk with Brandon Koslow who is the Director of Paid Search. He has a double major in Finance and Entrepreneurship which explains why he's into data and spreadsheets. After taking a course about SEO, he and his friends thought of offering this service to small businesses and eventually making it a business. According to him, having the right mindset to face failures over and over again is important when thinking of putting up a business. This and doing a lot of networking can help you reach many potential clients. He handled a couple of huge clients in his 8-year-plus career across different niches. He discussed what Google Ads means and how is this so effective when used correctly. For realtors, he said that one good strategy to do in the initial stage is display remarketing. You will allow your ad to show up in places where your target market is spending most of their time online. He talks more about this, what to consider in setting the budget, what are pixels, and conversion tracking.

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EPISODE LINKS
Visit Brandon online:
https://www.clicksandclients.com/
https://www.linkedin.com/in/bkoslow/

Learn more about Katie and Next Step Social Communications: www.nextstepsocialcommunications.com
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instagram.com/next.step.social

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