#413 - From Clinic to Content: Building a Medical Education Brand and Digital Strategy with Dr. Kyan Lynch
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What happens when a doctor leaves clinical medicine to pursue a passion for medical education and digital strategy? Dr. Brad Block interviews Dr. Kyan Lynch, exploring his journey from a traditional medical career to a pioneering focus on medical education and digital strategy. He opens up about battling debilitating anxiety and depression during residency, which led him to step away from clinical practice and discover his passion for education content creation.
The discussion emphasizes the power of personal branding for physicians, offering practical advice on building authority in medical education and utilizing platforms like LinkedIn. Dr. Lynch also highlights tools like Beehive and Carrd for creating impactful content and encourages physicians to embrace their individuality to reclaim their professional identities and connect authentically with their audience.
Bio
Dr. Kyan Lynch is an Assistant Professor in the Department of Obstetrics and Gynecology at the University of Rochester, specializing in medical education and digital content strategy. As the founder and CEO of ALOE Digital Solutions, Dr. Lynch creates innovative software solutions to simplify and enhance the work of medical educators.
With over eight years of experience in medical education, Dr. Lynch merges expertise in software development, digital strategy, and educational consulting to empower physicians in building personal brands and educational businesses. He also authors The MedEdge, a free weekly newsletter offering practical tips and tools for medical educators.
Social Links:
LinkedIn: https://www.linkedin.com/in/kyan-lynch/
Instagram: https://www.instagram.com/kyan_lynch/
Website:https://kyanlynch.com/
Did you know…
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Visit www.physiciansguidetodoctoring.com to connect, dive deeper, and keep the conversation going. Let’s grow!
Disclaimer:
This podcast is for informational purposes only and is not a substitute for professional medical, financial, or legal advice. Always consult a qualified professional for personalized guidance.