Today, Money Rehab's Executive Producer Morgan Lavoie talks about why she wants to start a newsletter— and why you should too. The problem is: she doesn't have an audience or any expertise on newsletter best-practices. So, she calls up two pros: Jason Feifer, editor in chief of Entrepreneur Magazine and author of the excellent newsletter One Thing Better, who shares his advice on making a newsletter that people actually want to read. Then, she talks to Alyssa Dulin who manages the Creator Growth team at the newsletter platform Kit; Alyssa shares her tips for optimizing a newsletter for growth and how to avoid the dreaded Spam Folder.

Here goes nothing... Subscribe to Greener here!

Subscribe to Jason's newsletter One Thing Better here.

Listen to Alyssa's podcast Deliverability Defined here.

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