LETSGETFR.EE was created by Matthew Morgan, the founder and ex-head of AFROPUNK festivals, along with Jocelyn Cooper and in partnership with global creative agency Anomaly. The mission of the event is “to close the equity gap for Black, Brown, Asian, and other underrepresented people in the entertainment industry, with the aim of achieving a diversified workforce across all levels in the industry by 2030.” To implement this, LETSGETFR.EE has committed to only work with brands and companies who commit to long-term systemic change.