Andrew Forman: Disrupting the discount with high-converting donation incentives.
Welcome to Own Your Commerce Season 2! We're kicking off with an episode we've been excited to share featuring Andrew Forman, Founder and CEO of Givz — the donation incentives app for Shopify. Founded in 2017, Givz is already disrupting the discount-heavy ecommerce space by giving brands the opportunity to offer donation incentives with purchases (Eg., spend a hundred dollars, get $20 to give to a charity of your choice). The amazing part is they are finding these sorts of offers actually can convert higher than traditional discounts. Today, forward-thinking companies work with Givz to grow sales and celebrate the personalized causes their consumers care about.
Some of the topics we discuss are:
- Why discounts are so problematic for the long term profitability of a business.
- What factors modern consumers are really driven by other than price.
- How today’s brands are embracing the move towards social good.
- How giving away money to give away can actually outperform a traditional discount.
- The business benefits of donation-driven marketing, plus some less intangible, longer-term positive effects.
- Personalized purpose and the future of conscious consumerism.
Andrew Forman is the Founder and CEO of Givz, a donation incentives solution for Shopify. Prior to Givz, Andrew spent six years years in investment banking and was the treasurer of a nonprofit organization. He holds an MBA from Harvard Business School and a BA in Mathematics and Economics from Hamilton College. He lives in New York, is a proud father of two, and still tries to make time for recreational sports.
Links / Resources- Givz
- Shopify app store link
- How to run high-converting ecommerce promotions without discounts
- 4 types of cause marketing (with examples)
- NPS score
- Venmo
- Charity Water