The journey to entrepreneurship is not always a straight path. Sakina Khawaja shares lessons from her own journey, 17 years in the making.

In this episode we learn:
- eliminating tasks that don’t bring you joy can free you up for more meaningful work
- outsourcing done well turns into additional revenue
- trial and error is more painful than following the advice and direction of someone who knows
- if you do the work yourself, it does not cost nothing—it costs your most valuable resource… time
- test multiple messages when launching an online campaign; eliminate the ones that aren’t as powerful

It’s time to take control of your business.
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