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181 | Offering Existing Brands to a Different Market | with Nate Axvig

Honest Ecommerce
Honest Ecommerce
Episode • Jul 11, 2022 • 23m

Nate Axvig grew up in frigid North Dakota and moved to sunny Colorado after graduating from law school. 

He practiced as a litigator for 16 years before moving to Oslo, Norway with his wife Leslie (also a litigator) and their two kids- Luke and Bekah. 

While living in Norway and pursuing an advanced degree in Communications and Technology Law, Nate and Leslie discovered the world class quality of Scandinavian clothing. 

That planted a seed which sprouted into aktivstyle.com, their business that brings Scandinavian clothing into the United States. 

Since its inception in 2018, Aktiv has steadily grown and expanded into a traditional brick and mortar setting at Stanley Marketplace in Denver's eastern metro area. 

In This Conversation We Discuss:

  • [00:00] Intro
  • [01:26] The products that Aktiv offers
  • [02:53] From idea to market
  • [04:59] Cold outreach to manufacturers
  • [07:17] Advantages/disadvantages of selling existing goods
  • [09:23] Being mindful of different markets
  • [10:19] Customer acquisition for a new market introduction
  • [13:48] Sponsor: Electric Eye electriceye.io
  • [14:08] Sponsor: Mesa apps.shopify.com/mesa
  • [14:52] Sponsor: Klaviyo klaviyo.com/honest
  • [15:39] Branching out into brick-and-mortar
  • [17:50] Why Aktiv did it “a little backwards”
  • [19:24] Providing a more personal experience
  • [21:08] Where to find Aktiv

Resources:

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