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327 | Trusting Real Experience Over Credentials | with Jon-Mark Craddock

Honest Ecommerce
Honest Ecommerce
Episode • Apr 28, • 30m

Jon-Mark "JM" Craddock is the CEO of La Matera, a premium direct-to-consumer brand elevating craftsmanship and authenticity in a market crowded by fast fashion. With hands-on expertise in brand building, supply chain management, and Ecommerce growth, JM draws on his experience at high-growth brands like Chubbies, Marine Layer, and Tuckernuck to scale La Matera while preserving its artisanal roots.

Driven by the belief that lasting brands are built on quality and meaningful customer connections, JM has led La Matera through a new chapter of growth, refining its identity, strengthening its supply chain, and balancing digital expansion with a commitment to craftsmanship. Under his leadership, La Matera continues to deliver timeless products that honor tradition while thriving in a modern DTC landscape.

In This Conversation We Discuss:

  • [00:42] Intro
  • [01:09] Building networks through unexpected paths
  • [04:37] Finding hidden value in early teams
  • [05:18] Building momentum with new platforms
  • [06:50] Learning supply chain under real pressure
  • [09:35] Choosing brands with personal connection
  • [12:15] Episode Sponsors: Electric Eye, Snowball & Portless
  • [16:18] Balancing trust and strategy with sellers
  • [17:48] Answering every deal email immediately
  • [18:40] Backing deals with personal guarantees
  • [20:29] Buying businesses to create opportunities
  • [21:39] Rebuilding brand soul through founder voice
  • [25:20] Tapping networks to solve real problems
  • [27:20] Choosing tenacity over easy wins

Resources:

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