The Problem With TikTok's "Clean Girl" Aesthetic

Episode • Nov 18, 2021 • 1h 0m

In this week's episode, we explore the rise of the "clean girl" aesthetic that's recently taken off on TikTok. We discuss the trend's origin and look at the similarities between "clean girl" and other aspirational wellness and beauty trends like "that girl" "main character energy" and "off duty model". We dive into the trend's racist, classist, and elitist roots and look at how the nature of TikTok as a platform has contributed to how toxic the "clean girl" aesthetic has become.

Viral news recap:

Harry Styles announces launch of beauty brand ‘Pleasing’

Ariana Grande faces criticism for plagiarising the packaging design of r.e.m beauty

Taylor Swift releases re-recording of Red

Britney Spears, Jessica Simpson, Paris Hilton, Lindsay Lohan - 2000s queens making a comeback

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Resources:

https://centennialbeauty.com/ariana-grande-rem-beauty-colour-zone-packaging-copy-accusations/

https://www.nytimes.com/2021/11/15/arts/music/taylor-swift-all-too-well.html

https://centennialbeauty.com/harry-styles-beauty-brand/