29: The exact framework I use to write next year's marketing strategy and plans

It's that time of year already, when all marketing strategists are madly submitting their plans and budgets to senior management while trying to juggle day-to-day tasks too. After a bunch of years writing these, I'm sharing the exact structure I use, plus some nuggets along the way to help you save time, what to focus on, and what to not- as well as talking about some new trends from 2021 that you might want to add into your plans next year...