Developer-Focused Go-To Market with Arthur Johnson and Yasmin Razavi
Arthur Johnson (@98arthurj), VP at Pure Storage and formerly of Twilio, joins Erik and co-host Yasmin Razavi (@yasminrazavi), GP at Spark Capital.
They discuss:
- Twilio’s origins as a company for developers by developers and the grassroots efforts they had to spread the world about the company.
- Building a team of developer evangelists and why they initially ignored the mainstream tech press in favor of outlets preferred by developers.
- How they got to half a billion in ARR and shifting to an enterprise go-to-market.
- The “hunter and farmer” model that they had for their sales team and what that enabled them to do.
- The evolution of the company into other areas and why the skeptics have been proven wrong.
- What he’s seeing change in the field during the pandemic and how it has impacted the sales motion across companies.
Thanks for listening — if you like what you hear, please review us on your favorite podcast platform.
Check us out on the web at villageglobal.vc or get in touch with us on Twitter @villageglobal.
They discuss:
- Twilio’s origins as a company for developers by developers and the grassroots efforts they had to spread the world about the company.
- Building a team of developer evangelists and why they initially ignored the mainstream tech press in favor of outlets preferred by developers.
- How they got to half a billion in ARR and shifting to an enterprise go-to-market.
- The “hunter and farmer” model that they had for their sales team and what that enabled them to do.
- The evolution of the company into other areas and why the skeptics have been proven wrong.
- What he’s seeing change in the field during the pandemic and how it has impacted the sales motion across companies.
Thanks for listening — if you like what you hear, please review us on your favorite podcast platform.
Check us out on the web at villageglobal.vc or get in touch with us on Twitter @villageglobal.
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