In this episode of KAJ Masterclass LIVE, join esteemed host Khudania Ajay as he delves into an insightful conversation with Larissa Banting, an accredited publicist and owner of El Bee PR. Discover the secrets to gaining massive visibility without relying on social media or ads. Larissa shares her expertise in public relations, emphasizing the importance of accreditation and the transformative power of publicity for business growth. 🔥 5 THINGS YOU'LL LEARN IN THIS VIDEO🔥 The Significance of Accreditation: Understand the value of being an accredited publicist and how it establishes a strong foundation for expertise. Strategies for Massive Visibility: Learn practical tips from Larissa Banting on gaining visibility without depending on social media or ads. The Power of Publicity for Business Growth: Explore how publicity can exponentially grow your business and enhance credibility. Navigating Media Outlets: Discover the role of smaller niche outlets in attracting the right audience and building authority. Implementing Publicity Strategies: Gain insights into practical steps for implementing publicity strategies, even for small businesses or consultants. 🔥 CHAPTERS 🔥 00:00 Intro 01:37 Public Relations Defined 02:17 Crisis Communications 03:05 Getting Business Publicity 03:43 Publicity vs Advertising 04:34 Editorial Credibility 05:13 Starting Small With Publicity 06:10 Getting Media Attention 07:24 When Businesses Are Ready 08:20 Setting Publicity Budgets 09:15 Realistic Publicity Goals 10:03 Guest Background 11:18 Leveraging Publicity 12:27 Perception Building 13:32 Smaller Outlets Significance 14:49 Niche Audience Targeting 15:58 Bespoke Agency Services 17:35 Global Business Opportunities 18:50 Pitching Relevant Stories 20:58 Thinking From Media Perspective 22:07 Supercharging Authority 23:24 Finding Your Uniqueness 24:36 Understanding Your Audience 27:00 Getting Massive Publicity 28:30 Using Help a Reporter 30:45 Quoted for Longer Stories 36:27 Podcast Agencies 💼 BUSINESS INQUIRIES 💼 For partnership opportunities and inquiries, contact us at: kajmasterclass@gmail.com --------------------------------------------------------------------- SUPPORT KAJ MASTERCLASS Discover our handpicked products and services that support our channel and website. When you make a purchase through these links, you help us create more valuable content for you. Thank you for your support! 🎙 Elevate your podcast journey! Connect with top podcasters and guests on PodMatch. After signing up, unlock a FREE exclusive 30-minute handholding session with me, whether you're a host or a guest. Join now: https://www.joinpodmatch.com/kaj 👗 Shop authentic Indian handloom sarees on Ethnics Land (Since 2018) and enjoy 15% off now!: https://www.ethnicsland.com/ ………………………………………………………………………………… 🎤 ABOUT THE HOST 🎤 Your host, Khudania Ajay, is a seasoned content entrepreneur, podcast host, and independent journalist with over two decades of media industry experience. Having worked with prestigious organizations like CNBC (India), Reuters, and Press Trust of India, Ajay is now dedicated to helping you succeed through his LIVE Masterclasses. Connect with Ajay on LinkedIn: / ajaykhudania 🌐 CONNECT WITH ALL THINGS KAJ 🌐 📺 Watch More: / @kajmasterclass 🎧 Listen to Podcasts: https://pod.link/thekajstudio 📖 Read Our Blog: https://kajmasterclass.beehiiv.com/ 💻 Visit Our Website: https://thekajmasterclass.live/ 🌟 🔗 LinkedIn Page: https://bit.ly/3y2yKrM 🐦 Twitter: / kajmasterclass 📸 Instagram: / kajmasterclass #publicity #mediarelations #kajmasterclass