This episode is where I talk about how data brings peace of mind.
If you know the rules are, and you know the rules change, and you know you're not going to be told that the rules change, then the real game is to be able to identify WHEN those rules change and to be able to do it faster than your competitors.
Dec 15, 2019 is a memorable date for me - I explain why in the episode. It took until May 2021 for me to get some peace around what happened. That was 524 days that I carried something with me that was the result of Google changing the weight of some factors. Some factors that this particular client was vulnerable to.
And the peace I feel was all due to data.
You don't have to be a math nerd to let data help you both advocate for your client AND yourself.
Hope you enjoy it and feel free to send in any comments or feedback to confessions@AmericanWayMedia.com
You can find me on Linkedin - Carolyn Holzman.
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