"You need to pay attention to all the little details."
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Is your product a lot like your competitors? How can you differentiate if the features and quality are pretty much the same? Bernd Schmitt says as product differences become smaller, the big differentiator is the customer experience. Bernd is one of the leading experts in experiential marketing. He will tell you how to get customers to sense, feel, think and relate to a brand.

Be sure to get to the MN-AMA Fall Conference on time! Bernd is our morning keynote speaker at 8:00 AM on November 3, 2005.
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