The Outcome Conversation

Force Management has launched our new product: Ascender. It is a platform solely for salespeople who own a quota. If you enjoy the Audible-Ready Sales Podcast, Ascender is perfect for you! We put out content of a similar nature every day with insights that will help you to level up in your sales career.
Check out the platform here: https://my.ascender.co/Ascender/ 
Outcomes are a critical component to the sales conversation. In a tight economy, people aren’t always looking to solve problems—they’re looking to drive outcomes. In this podcast, Brian Walsh breaks down the importance of defining outcomes with your customer.
He discusses:
Why PBOs are critical for each of your deals.
Discovering who is responsible for keeping track of PBOs.
Moving the conversation from the problems to the outcomes.
Building “Positive Business Intent” with your customer to make them realize the value that your relationship adds to their business. 


Here are some additional resources:
Subscribe to Ascender: https://my.ascender.co/Ascender/PlanComparison 
Three Ways to Improve Your Sales Messaging https://bit.ly/3FS4S5w 

Four Ways to Build Positive Business Intent https://bit.ly/3FUue2J  



Check out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.