016: How to Master Your Copy & Foster Deeper Customer Relationships with Kelsey Formost

As business owners, no matter what stage of the journey we’re in, we know how important your copy is. Your copy is more than just the words on your website or in your social media content, it’s the feeling, intention, and authenticity behind those words that builds that connection with your audience. If you’ve been struggling to get started writing or want to revamp your copy than this episode is for you!

In today’s episode, I’m sitting down with Kelsey Formost - a copywriting expert, marketing educator & mental health advocate who helps entrepreneurs find their voice & write words that sell (without being sales-y).

Kelsey’s easy-to-understand teaching style has helped take struggling businesses to six figures and beyond, but that’s not really what’s important. Kelsey’s mission is to de-mystify the process of communicating with an online audience, helping people feel empowered and inspired every time they need to write or speak about their business (and also, yeah, make more money in the process).

In this episode, we cover:

• Kelsey’s unique journey and how she found herself on a path to becoming a copywriting expert and course creator
• Kelsey’s step by step strategy for how to write an About Page that converts!
• How to get started as a freelancer copywriter
• Rookie mistakes to avoid when you’re just starting out writing your own copy
• And so much more!

Connect with Kelsey:

• Website: https://kelseyformost.com
• Instagram: https://www.instagram.com/kelsey.writes

Resources Mentioned in this Episode:

• Kelsey’s Copy Class: https://kelseyformost.com/copyclass
• Kelsey’s Podcast: https://kelseyformost.com/podcast
• The BB Collective: https://bucketlistbombshells.com/collective

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Until next  time - keep on pursuing freedom, joy, and purpose. We'll be here cheering you on!